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Montenegro is a market which is still exceptionally good value
for money - more by accident than design. Property values
are closer to those in Bulgaria than in neighbouring Croatia,
but this isn’t because of any lack of attractions or natural
beauty.
Montenegro may be one of the smallest countries in Europe,
but it has mountains, lakes, pine forests, fjords, walled cities,
world heritage sites; and, most of all, mile after mile of beach.
In the 1960s and 70s Montenegro’s up-market Sveti Stefan
Resort exerted a magnetic attraction on the rich and famous.
Elizabeth Taylor and Richard Burton are said to have disturbed
other guests with their arguing, whilst Sofia Loren gave the
chef lessons in how to cook pasta.
This happy state of affairs persisted until the war in the
former Yugoslavia. Montenegro itself never saw fighting, but
visitor numbers plummeted. Only in the last two years has tourism in the country returned to anything like the pre-war number of arrivals.
The nature of the market is also changing. Long a favourite of Italians, Germans and Russians, the Brits and Americans are now arriving in droves. English is widely spoken, and the beach resorts are being redesigned to attract wealthy high-end tourism comparable to that in Croatia or Italy. The World Travel and Tourism Council now tips Montenegro as the number one country for tourism growth over the last ten years, and visitor numbers are expected to rise by an average of 9.9% every year between 2006 and 2015. Montenegro is now becoming a regular feature of holiday programmes and travel supplements - many industry professionals privately consider this one of the best opportunities around.
Montenegro’s direct competitors are probably Turkey, Bulgaria, Croatia, Italy and the Mediterranean Islands. Cheaper than other Adriatic States, but with more Olde Worlde charm, better year-round weather and a more sensitive attitude to development than the Black Sea States, Montenegro has all the best ingredients of the European sun and sea destinations. |