Local representation is particularly important in the UK for the following reasons;

Buyers feel more secure in dealing with a respected UK company
The logistics of dealing with and closing a customer are substantially easier
Buyers appreciate face to face contact and the opportunity to see models, presentations and brochure ware without having to bear the cost of travelling abroad
Local understanding of the UK market (competitors, sales and marketing channels and industry contacts) significantly increase competitive advantage
More rapid response to changes in the UK market are possible

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