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A Divine investment opportunity in ‘Birmingham’s Shoreditch’
August 15, 2016Article by Charlotte Ashton
Known as Birmingham’s Shoreditch, Digbeth is the city’s most on point location. Imagine taking the very best bits of London’s Shoreditch and Carnaby Street and blending them into one ultra-trendy area: art meets culture meets creativity, all with a good-sized helping of retail therapy and top restaurants thrown in for good measure.
Digbeth’s appeal lies in the creativity that runs through its very streets. From inspiring street art to the brightly coloured buildings of the Custard Factory (Digbeth’s arts/media/creative hub) and the plethora of independent shops and restaurants, walking through Digbeth provides the chance to enjoy the ultimate city centre experience.
By day, young professionals flit between independent coffee shops, offices in reclaimed warehouses and the artisan street foods of Digbeth Dining Club. As the sun goes down, bars and clubs burst into life as the work hard/play hard ethos of the city’s creative types carries them through into the evening. With Selfridges and the Bullring just a few minutes’ walk away, city centre locations don’t get much better!
Such an up and coming area is of course the source of new opportunities. Young professionals have flocked to Digbeth for the chance to enjoy the economic opportunities that the area has thrown up, while investors have also been keen to get involved.
Ray Withers, CEO of specialist property investment company Property Frontiers, which has just launched The Divine Collection in the heart of Digbeth, comments,
“With such strong tenant demand in Digbeth, we knew it was the perfect location in Birmingham for a stylish buy-to-let investment opportunity. Young professionals are becoming more sophisticated in their tastes when it comes to rental property and so we wanted to be at the forefront of the market. The Divine Collection at St Anne’s Court is a really exciting, handpicked collection of apartments designed to offer the best of contemporary living to the creative professionals looking to live in Digbeth’s most stylish homes.”
A chance for investors
For investors, Digbeth offers a second chance to get in on such an up and coming location. Those who missed out on the meteoric rise of areas like Deptford and Shoreditch now have the chance to profit from property in Digbeth as the area booms. Investment in The Divine Collection is available from £165,000 for a one-bedroom apartment (investment from £24,750), which is at least 10% cheaper than comparable developments in the area. With completion due in Q1 2018, early investors can look forward to price rises over the build period, as Digbeth continues to become more desirable (and therefore more expensive).