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Germany’s award-winning travel and tourism sector defies European economic trends, creating exciting opportunities for investors

December 10, 2013Article by Ray Withers

Flying in the face of years of economic wobbles across the Eurozone, Germany’s travel and tourism sector is going from strength to strength. The recently published Travel and Tourism in Germany to 2017 report from Market Research Reports shows that the sector achieved positive growth from 2008 to 2012, despite the trials and tribulations of neighbouring countries. The early data for 2013 and the following years are also encouraging.

Another year of growth

Germany’s tourism sector continued its positive growth during the first eight months of 2013, with the Federal Office of Statistics recording some 49 million overnight stays by international guests staying in hotels with greater than ten beds. The figure is equivalent to an increase of 4% on the same period during 2012. British and Polish tourists were some of the main contributors to the positive trend.

Award-winning tourism

Another key factor behind Germany’s continuing travel and tourism success is the serious attitude that the country takes towards the sector. Quality and sustainability are components which are rigorously monitored. One result of this careful attention to detail was the awarding of the Green Globe Certificate to the German National Tourist Board during 2013. It is the first time that the prestigious global standard for sustainable tourism management has been awarded to a national tourist board.

Looking to the future

With the Deutsche Bundesbank this month revising its 2014 growth forecast upward to 1.7% and with 2.0% predicted for 2015, the travel and tourism sector looks set to enjoy a period of additional expansion over the years ahead. A number of initiatives have been planned by the tourist board to ensure the growth is nurtured.

The luxury 4* AlpenClub hotel and spa in the Bavarian Alps is a good example of the positivity and investor confidence that abounds within the Germanic hotel room asset class. An assured net yield averaging 10.33%, forecast occupancy rates of over 70% and a low entry point of just £47,198 have combined to mean that only five AlpenClub rooms remain available for investment since the opportunity’s launch earlier this year.

The fierce demand for AlpenClub is indicative of the investment community’s interest in the sector. With a history of growth behind it and a rosy future seemingly mapped out in front of it for years to come, Germany’s travel and tourism sector is one of the essential investment areas to watch as the Eurozone saga continues to unfold.

For more information on the last few units at AlpenClub or other hotel room investments available through Property Frontiers, get in touch today.


Ray Withers

Ray has over 17 years’ experience in the international property market and bought his own first international property investment back in 2002. Aside from running Property Frontiers, Ray has been involved in residential, hotel, student and commercial property investment and development in both the UK and overseas and co-wrote "Where to Buy Property Abroad - An Investor's Guide". As Founder and Trustee of the Frontiers Foundation, Ray is directly involved with many of its projects to ensure they have a direct and tangible impact in individual communities across the globe. He is passionate about property, travelling, scouting out new opportunities and finding time to spend with his young family.
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