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London’s East End is hot pick for investment as borough ranked Top 10 Destination of 2012

October 28, 2011Article by Ray Withers

Investors considering buying in the Capital should take a second look at the Royal Borough of Greenwich in the East End of London, ranked by Frommers, the worldwide travel guide, as one of the Top 10 Destinations of 2012.

Sitting alongside exotic global destinations such as Ghana and Beirut, Greenwich, often considered to be the gateway to the East End of London, is set to enjoy its time in the limelight even further next year due to the numerous Summer Olympic events happening right on its doorstep.

Ray Withers, Director of investment experts, Property Frontiers, which is marketing a new hotel investment in the Royal Docks, comments:

“We are delighted to see that the East End of London and indeed Greenwich receive internal accolade for its touristic appeals. The area as a whole has developed considerably in the last two decades with the establishment of the Canary Wharf financial centre, revitalisation of the Docklands, expansion of London City Airport and the Olympic Site having a very positive impact. It is certainly one area which holds a great deal of interest both to us and our clients.”

An up and coming tourist destination within London, if you get under the skin of Greenwich it is easy to see why this ‘little green patch’ of London has been given such an exciting accolade. Greenwich was the main naval centre of England in the 18th and 19th centuries and is steeped in history, to the point that it is now an UNESCO heritage site. The architecture is awash with remarkable baroque facades by architects such as Wren, Hawksmoor, and Vanburgh as well as fine cuisine, interesting shops and a wonderful covered market which sets this area apart from many others in London.

Home to the largest leisure arena in Europe, the O2, Greenwich will also be the place to alight the new Emirates Air Line cable car which is being installed across the River Thames, expected to take thousands of tourists to and from the Olympic Park at Stratford.

With already high levels of tourism to the area and Frommers ear-marking the borough as a top place to visit in 2012, demand for accommodation is also set to rise, creating a lucrative opportunity for savvy property investors.

As Withers explains,

“If you want to make a property investment which has a winning formula not just for today but for the future then you need to select an area that is just about to hit the ‘big time’ and where there is long term growth forecast. Rising tourism and a shortage of accommodation makes the East End of London the perfect investment environment.”

Over 5,000 hotels rooms have been opened or re-opened in the east of London already with thousands more expected in the next few years. Global brands, such as Holiday Inn Express, have identified the potential of this area and are investing heavily. Following the opening of Holiday Inn Express at Stratford, the new Royal Albert Dock Hotel, operated under the Holiday Inn Express brand will over have 204 en-suite rooms just minutes from the Royal Albert Dock DLR station.

Opposite London City Airport, the Royal Albert Dock Hotel affords a premium location with easy access and modern on-site amenities including meeting rooms, restaurant and bar. Rooms across the three floors are available to purchase at 22% below official RICS valuations at £125,000 with 50% non-status finance available upon completion.

Owners can expect up to 10.5% NET yield but year 5 and only £5,000 deposit is required to invest.  For more information contact Property Frontiers on +44 (0) 1865 202700.


Ray Withers

Ray has over 17 years’ experience in the international property market and bought his own first international property investment back in 2002. Aside from running Property Frontiers, Ray has been involved in residential, hotel, student and commercial property investment and development in both the UK and overseas and co-wrote "Where to Buy Property Abroad - An Investor's Guide". As Founder and Trustee of the Frontiers Foundation, Ray is directly involved with many of its projects to ensure they have a direct and tangible impact in individual communities across the globe. He is passionate about property, travelling, scouting out new opportunities and finding time to spend with his young family.
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