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Natal Property Prices To Soar As World Cup Comes To Town

October 12, 2009Article by Ray Withers

Natal property is to increase in value massively between now and 2014 when it becomes one of the host cities for the World Cup. Few can deny that what is inarguably one of the hugest sporting events in the world; the pinnacle event in what is the largest spectator sport in the world will generate thousands in revenues for the Brazilian economy as a whole, but also for the local economies of host cities like Natal.

But what is more it will also generate thousands in rental income for the lucky and/or shrewd owners of property in and around Natal and all the host cities.Vibecke Lykke Olsen, co-founder of Brazilian property developer ViaMar Groupo, says that the preparations for the World Cup mark an exciting time for the country.

She asserts that while the north-east of Brazil has always been popular with tourists due to its fantastic year-round climate and the fact that it is the closest point to Europe, the news that the World Cup is coming to Natal will add to its appeal.

“I haven’t even thought about the prices yet for the World Cup but I’m sure every room will be booked up and people should book early to secure accommodation because it will be expensive, I’m sure of it,” she said, speaking about rooms in one of the developer’s Natal projects.

Leading international property investment consultancy Property Fronties were advocating Natal property as a sound investment and/or excellent lifestyle choice long before it was announced as a host city of the World Cup. Ben Jeffries a sourcing manager for the firm said:

“I have been asked: what, you really think people are going to buy a property in Natal, simply because they will be able to rent it out at huge rates during the World Cup? My answer is no. They will not buy it simply because of the potential for very profitable short term lets during the world cup, but this will be a tipping factor for thousands of people who may have been considering buying a property in Brazil, Natal, or even just buying an overseas property with Brazil or Natal on the short-list.”

Property Frontiers are currently marketing the Natal Ocean Club, a condo development offering beach-front villas and apartments from £138,000. The resort style development has a whole host of amenities and activities, and is offering rental yields of 15% based on the current operator room rates and occupancy levels.


Ray Withers

Ray has over 17 years’ experience in the international property market and bought his own first international property investment back in 2002. Aside from running Property Frontiers, Ray has been involved in residential, hotel, student and commercial property investment and development in both the UK and overseas and co-wrote "Where to Buy Property Abroad - An Investor's Guide". As Founder and Trustee of the Frontiers Foundation, Ray is directly involved with many of its projects to ensure they have a direct and tangible impact in individual communities across the globe. He is passionate about property, travelling, scouting out new opportunities and finding time to spend with his young family.
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